Study Hormones Make You Shop Really
The research: After Kristina M. Durante, PhD, an assistant professor of marketing at the University of Texas, San Antonio, found that women dress sexier near ovulation—a choice motivated by other attactive women, she says—she wanted to dive deeper. Are women pulling out all the stops simply to impress men, or are they doing it to compete with, and intimidate, other women for a better shot at potential suitors, she wondered?...